10/11
Wand
Paid-social creative for Wand, an app that customizes 4,000+ PC games to fit how you want to play.
- Role
- Art Director, Creative Strategy Lead, Designer
- Scope
- Paid social
Challenge
Wand is a layer on top of every PC game, which is hard to show in the first second of a feed.
Idea
Put Wand inside the games people already play. The ads are built from real gameplay, captured and edited so the product demo is the hook.
Creative strategy, concepts and scriptsMaria Zhevnova
Art directionMaria Zhevnova
AI imagery and videoMaria Zhevnova, on the arcade, mug, magazine and in-game billboard pieces (Sora, Veo 3, Nano Banana)
Creative productionEgor Sednev
DesignLilya Kasatkina, Polina Korshunova, Kate Addams
Edit and motionOleh Kovalevskyi, Olena Perekhrystiuk, Anar Namazov