01/11
Selma
Brand, website and launch campaign for Selma, an AI sales development rep.
- Role
- Art Director, Graphic Designer
Challenge
Selma's first site sold an AI sales rep with a cartoon mascot and bright orange and blue buttons. It looked like a lot of early AI tools, which made it hard for a sales leader to picture Selma on their team.
Idea
Make the brand more mature and confident. Lead with Selma’s UI and capabilities to sell the product, and keep it approachable.
Website redesign
Out of home
Social
Brand book
