03 - Photography

My work, on set.

Two shoots I art-directed end-to-end - an editorial lookbook for Fresh Clean Threads, photographed across Chelsea and Hudson Yards, and a tabletop product story for Toybox, the at-home 3D printer for kids.

Role: Art Director · Set Design
Disciplines: Editorial lookbook · Studio product
Brands: Fresh Clean Threads · Toybox

Fresh Clean Threads

Editorial lookbook · Chelsea / Hudson Yards

A men's basics brand built around the perfect white tee. Shot on location across Chelsea and Hudson Yards - brownstones, side streets, painted brick - to place the product in city texture.

Fresh Clean Threads — low-angle portrait against painted steel

Fresh Clean Threads — editorial portrait on a Chelsea stoop

Fresh Clean Threads — environmental landscape against terracotta brick

Fresh Clean Threads — second model against corrugated steel

Art DirectionMaria Zhevnova

ProducerJeremy Crittenden

PhotographyJeremy Crittenden, Maria Zhevnova

ModelsJeremy Crittenden, Bryce Willard Smithe

Toybox

Studio product · Multi-use

Studio photography for web and social. I styled the shoot using actual objects made by the printer - tiny gnomes, mushrooms, dinosaurs, and a Mystery Machine. The goal was to frame the product as a creative tool rather than just another tech gadget.

Toybox 3D printer — hero group shot with colorful filaments and 3D-printed objects

Toybox 3D printer — white-on-white product shot

Art Direction, Set DesignMaria Zhevnova

ProducerJeremy Crittenden

PhotographyPeter Tamlin