07/11

Photography

Three shoots I art directed: a studio sneaker shoot, an editorial lookbook for Fresh Clean Threads across Chelsea and Hudson Yards, and a tabletop product story for Toybox, the 3D printer for kids.

Role
Art Director, Set Design, Photography

Sneaker shoot

A studio shoot covering four pairs of sneakers. Each pair got its own set and palette: blue-grey for the black pair, warm yellow for the red one, near black with pale green boxes for the mint pair.

Sneaker shoot: Model holding the black pair by the laces against a blue-grey backdrop
Sneaker shoot: Close detail of the black pair against a dark backdrop
Sneaker shoot: Hand lifting the red pair against a warm yellow backdrop
Sneaker shoot: Close detail of the red pair on a dark set
Sneaker shoot: Close detail of the mint pair's heels
Sneaker shoot: The mint pair on stacked shoe boxes
Sneaker shoot: Model seated on a metal rail in the mint pair, laces loose
Sneaker shoot: Close detail of the mint pair resting on a metal rail
Sneaker shoot: Model seated in the black and white pair inside an oval of light
Sneaker shoot: Close detail of the black and white pair
Art directionMaria Zhevnova
PhotographyInessa Akishina

Fresh Clean Threads

A men's basics brand built around the perfect white tee. Shot on location across Chelsea and Hudson Yards - brownstones, side streets, painted brick - to place the product in city texture.

Fresh Clean Threads — low-angle portrait against painted steel
Fresh Clean Threads — editorial portrait on a Chelsea stoop
Fresh Clean Threads — dappled leaf shadows on brick
Fresh Clean Threads — second model against corrugated steel
Fresh Clean Threads — black tee against a steel shutter
Fresh Clean Threads — black tee beside a box truck
Art directionMaria Zhevnova
PhotographyJeremy Crittenden, Maria Zhevnova
ModelsJeremy Crittenden, Bryce Willard Smithe

Toybox

Studio photography for web and social. I styled the shoot using actual objects made by the printer - tiny gnomes, mushrooms, dinosaurs, and a Mystery Machine. The goal was to frame the product as a creative tool rather than just another tech gadget.

Toybox 3D printer — hero group shot with colorful filaments and 3D-printed objects
Toybox 3D printer — styled with printed figurines on red
Toybox 3D printer — hero product shot on red
Toybox 3D printer — close detail of the base
Art direction, set designMaria Zhevnova
ProducerJeremy Crittenden
PhotographyPeter Tamlin

Contact

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