04/11

Pearmill

A presentation system for Pearmill, a performance marketing agency, used for pitches, RFP answers and client case studies.

Role: Art Director, Lead Designer
Scope: Slide template and guidelines

Challenge

Pearmill’s decks do a lot of its selling, and each one was built slide by slide. The old template mixed flat diagrams, lime and cyan boxes and a different layout on almost every page.

Idea

One system anyone at the agency could build with: the brand purple, Avenir, soft gradients and a small set of 3D icons.

Presentation System Redesign

Old client case study slide: boxed quote and three purple cards

New client case study slide: open quote with a photo and a simple goal, result and service table

Old results chart with grey and purple bars

New results chart on the purple gradient with each lift in a dark circle

Old data stack diagram with lime and cyan boxes

New data stack diagram with white blocks and one dark layer

Old campaign structure slide with lime and purple chips

New campaign structure slide with dark and white chips on purple

Old section opener on lavender with a 3D dashboard

New numbered section opener on the purple gradient with a 3D click icon

The deck

Overview of the redesigned Pearmill deck: fourteen slides in purple and white

Style guide

Type guidelines: Avenir sizes, weights and colors

Color guidelines: four purples and do and don't examples for gradient backgrounds